Paper jacket: love it or hate it?

I was strolling around midtown the other evening when I came across this paper jacket featured in a storefront window.  It immediately caught my attention but I couldn't decide if I loved it or hated it.  It's eco-friendly, innovative and kinda cool.  On the other hand, I think I would grow tired of the busy print (or be self-concious of people on the subway staring me up and down like their morning newspaper every time I wore it).  So, what do you think - do you love it or loathe it?